May 20, 2013 / Humour
—By The Beak Street Bugle
Thank you, South Korea. The most technologically advanced nation in the world makes truly great ads. The strange thing about this one is that the idea makes perfect sense. We get what it's trying to say. We're not sure why it's so remarkable, but it might have something to do with the Marvin-Gaye-style baby-making music. Or the disengaging jaw. Or that thing he does with this tongue.
April 17, 2013 / Humour
—By The Beak Street Bugle
Not many commercials justify hackneyed critical shorthand such as "like the Andrex puppy on acid," but it's hard to imagine how this one came into existence without the involvement of psychotropic chemicals.
It's so mind-bending it's even become an internet meme.
March 20, 2013 / Humour
—By The Beak Street Bugle
This is surprisingly oddball considering it's a global campaign for a well-known brand. But it leaves us with so many questions. Why are the goat lady's nipples poking through her top? What is the human lady talking about? Where can we buy some Orangina, because the fear of giant pigeon shit is making us want some now.
March 18, 2013 / Humour
—By Lewis More O'Ferrall
During the APA’s Creative London Comes to Silicon Valley event, I listened to a lot of digital-deft, future-savvy, interactive-y types. Most of what they said was enlightening, but they sure have a peculiar way with words. Here are some of the more amusing examples of the tech-talk I encountered; some of it solid wisdom, some of it pure waffle. I’ll leave it to you to work out which is which. Not even sure I know myself.
“We take a deep dive into ‘what's our DNA?’ Be warned, as you pivot don't lose your DNA.”
“It was amazing for them not to know how much they didn't know.”
“They no longer control the problem. They are a smaller part of a much bigger eco-system.”
“The coming storm is linear TV versus the new landscape.”
“There is an inherent assumption because we are an online company that we have everything... we don't.”
“It's a mezzanine format that can be transcoded into the distribution model that suits an intelligent network.”
“Traffic shaping is the new future.”
“They burst a load of data getting a multicast, thus saving battery life.”
“The area of uncertainty is going to dominate for some considerable time."
“We are moving toward qualitative metrics"
“I'm completely spacing out on the new users number.”
“The way we look at it, we are at the front end of the wave.”
“"Here in the U.S.A. the rights landscape is not clean”
“I'm sure there's a weighted matrix behind it."
“The boundaries of enterprise are becoming less rigid.”
“Incubation acceleration is booming in Silicon Valley.”
“The mobile has become an extension of the human anatomy.”
“We deliver to any kind of screen you can think of.”
“It is the only place where you can earn £20m without owning a suit.”
“Would you rather send 100 ads to a million people and not know how many watched them, or 100 ads to a million people and know the stats?”
February 20, 2013 / Humour
—By The Beak Street Bugle
This Egyptian chocolate bar is apparently more surprising than a belly-dancing urangutan. Maybe he's in on it and he knows they're just people in monkey suits. Whatever. It's werid.
January 11, 2013 / Humour
—By The Beak Street Bugle
Something has definitely been lost in translation in this Japanese ad. We're not even sure what sort of food "milk seafood" is supposed to be. And it features a cheese and pepper alien attack, obviously. We bet it did wonders for that actress's career.
January 11, 2013 / Humour
—By Jim Watkins
Illustration © Zoe More O'Ferrall
Dear Jim
In the worst recession since the Mesozoic Era, needs must as the devil drives. I had a terrible dream re poaching a director from a rival production company.
As we all know, poaching is a passive rather than an active practice. That’s to say, it happens to production companies but has never in history been performed by one of them.
Now I’ve had the thought, I feel like the character in the fatuous Ricky Gervais film ‘The Invention Of Lying.’
I’m concerned that I may act on it, and that breaking this immutable physical law will cause some kind of butterfly effect that colours the sky black, brings the four horsemen riding, turns the northern hemisphere into a barren wasteland etc etc.
Please help. The voices get stronger every day.
S.F.S.
Upper Fling.
-
Dear S.F.S.
It is a well-known fact that no production company has ever approached anyone. Instead directors approach them.
The production company approached will always tell the director that the company they are with is wonderful but sometimes the director will insist on joining them. What can we do to stop them?
It happened to me at my production company a lot. I would be wandering along the road and your Danny Kleinmans and Ridley Scotts would literally leap at me from doorways begging me to sign them. I always said no of course - integrity is my middle name.
Jim Integrity Watkins
Dun Advertising
Shoreditch-On-Sea
December 7, 2012 / Humour
—By Graham Aza
Think you know where this is? Post an answer below.
Graham Aza is a location manager and runs online locations site Locationproduction.com.