During the APA’s Creative London Comes to Silicon Valley event, I listened to a lot of digital-deft, future-savvy, interactive-y types. Most of what they said was enlightening, but they sure have a peculiar way with words. Here are some of the more amusing examples of the tech-talk I encountered; some of it solid wisdom, some of it pure waffle. I’ll leave it to you to work out which is which. Not even sure I know myself.
“We take a deep dive into ‘what's our DNA?’ Be warned, as you pivot don't lose your DNA.”
“It was amazing for them not to know how much they didn't know.”
“They no longer control the problem. They are a smaller part of a much bigger eco-system.”
“The coming storm is linear TV versus the new landscape.”
“There is an inherent assumption because we are an online company that we have everything... we don't.”
“It's a mezzanine format that can be transcoded into the distribution model that suits an intelligent network.”
“Traffic shaping is the new future.”
“They burst a load of data getting a multicast, thus saving battery life.”
“The area of uncertainty is going to dominate for some considerable time."
“We are moving toward qualitative metrics"
“I'm completely spacing out on the new users number.”
“The way we look at it, we are at the front end of the wave.”
“"Here in the U.S.A. the rights landscape is not clean”
“I'm sure there's a weighted matrix behind it."
“The boundaries of enterprise are becoming less rigid.”
“Incubation acceleration is booming in Silicon Valley.”
“The mobile has become an extension of the human anatomy.”
“We deliver to any kind of screen you can think of.”
“It is the only place where you can earn £20m without owning a suit.”
“Would you rather send 100 ads to a million people and not know how many watched them, or 100 ads to a million people and know the stats?”