Snickers Campaign

January 26, 2012 / Signed/Unsigned

By News Reporter

Ooooh get her! Our Joan comes up trumps in Crossroad director Russell Bates’ “You’re not yourself until you’ve had a Snickers” series out of AMB BBDO. We like Dynasty’s Stephanie Beacham snarl too.

Credits

Agency:  Abbott Mead Vickers

Agency Producer: Carol Powell

Creative Dictors: Adrian Rossi, Alex Grieve

Creatives:  Jeremy Tribe, Prabs Wignarajah

Director: Russell Bates

Exec Producer:  Carly Stone

Producer: Hera King

Film Editor: Tim Hardy

Post: Stitch

Telecine: The Mill

 

 

"Life is good when you get to collaborate with two legendary divas and a great creative team on the same job,” says Bates.  “We wanted to place Joan and Stephanie in a totally unexpected setting, and surround them with strong improvisational actors who could pick up cues quickly. We did a lot of work to put all the right ingredients

together, and then kept the mood loose and easy on the set. I think

that comes through in the final product."

 

To see more of the Snickers campaign go to http://www.crossroadsfilms.co.uk

 

 

Wonderful and Wise

January 25, 2012 / Signed/Unsigned

By News Reporter

Blink’s Dougal Wilson - the man who made a nation weep big, warm salty tears this Christmas with his utterly heartbreaking John Lewis spot – is back. But put down the hankies – his new spot is a rather jolly number for Lurpak Lightest, “Be Wonderful and Wise”.

Credits:

Directed by: Dougal Wilson
Production Company: Blink   
Executive Producer: James Bland
Produced by: Ben Link
Production Manager: Ellie Britton
DOP: Stephen Keith-Roach
Art Director: Andy Kelly
Costume Design: Michelle May
Editor: Joe Guest
Editing House: Final Cut
Post Production: Moving Picture Company
Client: Arla -Lurpak
Product: Lurpak
Agency: Wieden+Kennedy
Creative Directors: Dan Norris, Ray Shaughnessy
Agency Producer: Anna Smith
Music: Michael Russoff
Sound:  Wave

 


Opening with actor Rutger Hauer’s indisputable intonation “Whoever said green things are boring is so uncool”, the spot launches into a rhythmic, Technicolor celebration of all things veggie. Combining everything from stop motion to giant models and CGI, the spot is truly inventive, and the touch of long-standing collaborators editor Joe Guest and art director Andy Kelly shines through.


Hauer also lends his gravelly voice to the inescapable earworm of a ditty that accompanies the ad. Seasoned ad geeks should also note that the song comes courtesy of Michael Russoff, a former W+K creative director turned songwriter, and the man behind the equally catchy Honda Grrr song.


As for Wieden + Kennedy creative directors Dan Norris and Ray Shaughnessy, it wasn’t their first time working on Lurpak. They were also responsible for last summer’s Martin Krejci-directed spot Kitchen Odyssey, but turning their minds to Lurpak Lightest required them to think rather differently. “It was an interesting challenge to do something new and different in the world of healthy food. With the Lurpak Lightest launch we've tried to inject fun and, importantly, deliciousness into what can be a boring and worthy place.”


A vibrant reminder to big kids everywhere to eat their greens, this rainbow-themed spot also presented MPC’s Jean Clement Soret, who did the colour grading for the spot with a chance to flex his creative muscles.  “Lurpak was shot on various film and digital formats that needed to blend together,” explains Jean Clement.  “It is not common to have a commercial where colour is the main thread.  All the food was graded to fit in the order of the colours of a rainbow, although art direction pretty much sets the tone already each element needed some degree of adjustment.  It was also unusual for a commercial that is about food where normally precision is king to be given the opportunity to explore different creative options.”

 

 

Aiming Higher

January 12, 2012 / Signed/Unsigned

By news reporter

The creative industries is full of creativity - whoddathunkit? Higher Pitch has been celebrating the artistic talent hidden in the nooks and crannies of adland, and now they've got a brand new video documentary to prove just how talented you guys are!

Higher Pitch / ART SELLS 2011

Since 2010, Mel Fong Brown and Suzie Quill have been doing their bit to draw the adland community together - literally. In the spirit of Art Attack (or perhaps Take Hart, if you're that old) the dynamic duo have been doing their bit to help everyone from copywriters to runners re-discover their inner muse. In their day jobs as head of Marketing and PR at Absolute Post and Art Director at Saatchi & Saatchi, Mel and Suzie are no strangers to creativity, but the beauty of Higher Pitch is that its a great opportunity to have fun and get expressive.

 

Art director Simon Stephenson's portraits of urban animals...


This mini-documentary from director Matthew Barton is a collection of highlights from the 2011 show. Look out for familiar industry faces showing off their masterpieces and doing their thing behind the decks. And of course, it's never to early to start thinking about what you might submit to Higher Pitch 2012...

Credits
Produced and Directed by MATTHEW BARTON

Edited by JOCE HOCKINGS

Sound mix by PATRICK ROWLAND

Bang Bang’s Crash Course in Mumbai

November 2, 2011 / Signed/Unsigned

By news reporter

Busy? Well, here's something to completely distract you. Bang Bang's cheeky little rickshaw has morphed from being a graphic designed mascot into this simple and addictive game on the production company's site and now this 3d first person i-pad game which you'll waste hours, days, weeks playing.

 

It's apparently become the most downloaded i-pad app on the indian itunes store.

Here's the <a href="http://itunes.apple.com/gb/app/bang-bang-bombay-auto-rickshaw/id438424018?mt=8"><em>link to the game</em></a> on the UK store...

And click on pic for link to site game:
<a href="http://bangbang-films.com/"><img src="http://beakstreetblog.com/wordpress/wp-content/uploads/2011/11/bang-bang-site.jpg" alt="" title="bang bang site" width="565" height="332" class="aligncenter size-full wp-image-3958" /></a>

We had to ring Bang Bang's co-founder Roopak Saluja in Mumbai with a techie problem - our rickshaw kept getting stuck against the fence and, here's a tip, simply touch and drag the rickshaw into reverse. Of course ! We took the opportunity to ask him a few more questions too:

What makes a good game?

It's got to be difficult enough so that you want to spend more time on it to improve your score but you can't make it so hard that the player doesn't progress. You have to get the balance right.

I've reached 5,716 points but haven't reached the end on the site game. Am I close or am I just hopeless?

Hopeless. Deeply.

Will you be developing more games?

As a business?

Yes.

Absolutely.

There's quite a large group of London's production industry arriving in India for the Mumbai London Advertising Forum on 7th November. Will we see you there?

Of course. I think I'm first up as a speaker on Tuesday. And we're hosting the party with shots on Wednesday night.

Any tips for us newbies on what to do Mumbai?

Don't eat uncooked food; be careful about the water.
Stay off the roads between 6 and 8pm.
And, you can't keep shuttling back and forth between different parts of the city when doing meetings, you'll never get anything done. Plan meetings by area.

We can't wait ! 

Know anyone who fits the bill?

Lyndy Stout’s 5

September 23, 2011 / Signed/Unsigned

By Lyndy Stout

Ex-Shots supremo Lyndy Stout is revered for her critical eye and ability to spot creative talent. Here’s what she has for us.

San Miguel, A Life Well Lived, directed by Daniel Wolfe, Somesuch

Somesuch director Daniel Wolfe’s attention to detail is genius and on this six-day shoot in Spain he shot on  35mm, 16mm, Super 8, Bolex and Hi-8, all the relevant formats to reflect the different eras of San Miguel since its launch in the 50s to now. The grading, casting, art direction, editing, the post, in fact everything in this ad works brilliantly to give it the magic touch of authenticity.

HTC, Detour Warsaw, directed by Seb Edwards, Academy

Everything (ok, quite a lot) that Trim’s Tom Lindsay cuts turns to gold. Not only did he edit Wolfe’s San Miguel, above, he also cut Seb Edward’s night shoot of cyclists having fun and a few accidents in Warsaw. The site stats on our Beak Street blog spiked stratospherically when we posted Detour Warsaw, winning the public vote for most popular spot. 

Portal, No Escape, directed by Danny Trachtenberg, Great Guns

From that opening gasp everyone I have shown this to (and that includes my accountant, cleaner, family, supper guests, cat and industry people) has sat riveted throughout this fabulously shot short film, inspired by the game Portal. We all want to see the next episode urgently. Fabulous FX, fabulous direction.

French Connection, Autumn/Winter 2011, directed by Leila and Damien de Blinkk, OneSix7

This one-minute campaign rammed full of intrigue, stunning shots and soundbites stands out in a bulging catalogue of fashion films. Created by creative director Richard Flintham’s new agency 101, this is the trailer to an on-going series, each one starring a piece of clothing as the hero.

Doritos, The Rise and Fall of Esteban, directed by The Glue Society, Independent 

How we love Esteban, the World Chip-Flick Champion 1967-1989, whose epic bio-pic created by AMV BBDO is so fabulously told in The Glue Society’s film. The casting and pacing of the narrative are brilliant. 

That’s it for this issue. Have to get back to flicking chips on

http://www.facebook.com/doritos?sk=app_156810961053049

Lyndy Stout’s 5

April 18, 2011 / Signed/Unsigned

By Lyndy Stout

Ex Shots head and talent spotter supreme Lyndy Stout selects the 5 prime cuts from the butcher's shop that is commercial production and serves them up with a side salad of...ok this metaphor is going nowhere. Unlike these guys:

  • Directors: Megaforce
  • Animation: Seven
  • Prod. Co: El Nino
  • Producer: JulesDieng

1. Is Tropical – The Greeks music video

I’ve never loved violence so much as in this video by Megaforce with animation by Seven.  It’s just like how it used to feel, even for us chicks, way back then. Of course they should have featured far more girrrls   but we’ll forgive them because it’s so hilariously good. 

  • Director: Mischa Rozema
  • Production & Post production: Postpanic
  • DOP: Jiri Malek, Mischa Rozema
  • CG Supervisor: Ivor Goldberg
  • VFX Supervisor: Chris Staves

2. OFFF Barcelona 2011 Title Sequence

I bet these titles by PostPanic got everyone sitting on the edge of their seats at the OFFF Festival in Barcelona earlier this month. A cracking sinister scenario features the artists’ names appearing at the fest in an original, albeit flinchingly mind-blowing, way.

  • Director: Caswell Coggins
  • Creative: Frazer Jellyman
  • Producer: Kate Blakey
  • DOP: Richard Mott
  • Post Production: Rushes

3. Luther trailer

Rage is a bit like sex on film, if it’s not done with conviction it looks ridiculous, but this spot features fury at its most ferocious best, brilliantly pushed to the limits by Crossroads Caswell Coggins. The pacing and technique of the trailer simply add intrigue.

  • Director: Andreas Roth
  • Prod. Co: Filmakademie Baden-Wurttemberg
  • Producer: Christian Hergenrother
  • DOP: Roland Stuprich
  • Editor: Alexander Menko

4. Dirt Devil: The Exorcist

Still in his second year at the Baden Wurttemberg Film Academy in Germany, Andreas Roth’s second commercial is … well … take a look I don’t want to ruin it for you, but it’s B-R-I-L-L-I-A-N-T. His first commercial was a spec spot for safeguarding freedom of expression that was picked up by the International Society for Human Rights and shown in cinemas.

  • Director: David Wilson
  • Prod. Co: Blinkink
  • Producer: James Stevenson Bretton
  • DOP: Catherine Derry
  • Stop Frame Animation: Jospeh Mann
  • Puppeteers: Jonny Sabbagh, Will Harper, Zoilo Lobera
  • Agency: W&K London
  • Creatives: Oli Beale & Alex Holder

5. Nokia N8 Pink – Freedom

Out of the dark and into a radiant pink light with Blinkink David Wilson’s  music video-style spot of head-spinning dancing dollies for Nokia Pink. It sure ain’t subtle but it’s sublime on so many levels and it’s crafted with sooo much love.

Lyndy Stout is an advertising writer and BSB Contributing Editor: Work.

She also writes the BSB Blog on new work: www.beakstreetblog.com

 

If you'd like to submit work to the BSB for review, email editorial@beakstreetbugle.com