High Five: September

August 31, 2012 / High Five

By Alex Reeves

When it comes to films trying to sell you stuff, this month we’ve pretty much seen the lot. Here’s our pick of the bunch.

After a rigorous selection process that almost led to blows in Beak Street Bugle Towers, we’ve settled on our five favourite advertisements of the month. There’s some compelling human drama this time round, so be prepared for an emotional journey.

Product: Orange
Title: The Sweeney
Production Company: Smuggler
Director: Guy Shelmerdine
Production Company Producer: Chris Barrett
Ad Agency: Fallon
Executive Creative Director: Santiago Lucero
Creative Team: Sam Hibbard, Dan Watts, Avril Furness, Milo Carter
Agency Producer: Tracy Stokes
Sound Company: Wave
Post Production House: MPC

Orange, The Sweeney
Directed by Guy Shelmerdine, Smuggler

Orange have a pretty decent record when it comes to making genuinely entertaining ads. This success largely stems from their very un-marketing-like ability to take the piss out of themselves. “We know, nobody likes being sold to,” scream their commercials, as they try and flog you their latest 24-month contract. This ad is suitably creepy, turning the familiar discomfort of the not-so-soft sell into a quite tangible fear.

Product: Little Baby’s Ice Cream
Title: This is a Special Time
Director: Doug Garth Williams

Little Baby’s Ice Cream, This is a Special Time
Directed by Doug Garth Williams, In-house

There are probably lots of subtle brand messages that Philadelphian gourmet ice cream company Little Baby’s wanted to get across with this in-house production. They probably wanted to prove how passionate they are about their tasty produce, how wholesome and lovingly made it is, but nobody noticed because this is just weird. It’s bizarre, abnormal, batshit crazy – exactly the sort of thing that gets people talking.

Product: Guinness
Title: Paint the Town Black
Production Company: Somesuch & Co
Director: Daniel Wolfe
Production Company Producer: Dougal Meese
Ad Agency: Saatchi & Saatchi
Executive Creative Directors: Kate Stanners, Paul Silburn
Art Director: Danny Hunt
Copywriter: Gavin Torrance
Agency Producer: Rebecca Williams
Editing Company: Trim
Editor: Dominic Leung
Sound Company: Wave
Post Production House: Framestore

Guinness, Paint the Town Black
Directed by Daniel Wolfe, Somesuch & Co

Doesn’t this just look like a lot of fun? A remote Romanian village daubs their town with black paint, reclaiming the colour from its tired associations with the sombre and the morbid and using it to celebrate Arthur Guinness – the founder of the famous Irish brewery. These revellers are getting messy in a very literal, as well as chemical, sense and Daniel Wolfe has captured some beautiful shots of the party.

Product: Acer Aspire
Title: Bake It
Production Company: Stink
Director: Ivan Zachariás
Producer: Nick Landon
Ad Agency: Mother
Editor: Richard Orrick
Sound Company: Jungle
Post Production House: The Mill

Acer, Bake It
Directed by Ivan Zachariás, Stink

Coming fresh from AXE’s brilliant Susan Glenn commercial, Kiefer Sutherland makes another ad appearance. Maybe everyone’s already got the complete 24 boxed set and he needs a new source of income, but he’s stimulating some good ideas in the industry. Kiefer’s in his default action-hero-dad mode here, just how we like him, blowing stuff up and intimidating innocent bystanders. And all in search of the fluffy cupcake of his dreams. You’ve got to admire a man with vision.

Product: Ballantine’s
Title: tshirtOS
Production Company: Somesuch & Co
Director: Kim Gehrig
Production Company Producer: Lee Groombridge
Ad Agency: Work Club
Creative Directors: Andy Sandoz, Ben Mooge
Creative Team: Joe Corcoran, Julie Barnes
Agency Producer: Tom Gardner
Editing Company: Trim
Editor: Tom Lindsay
Music Company: Portasound
Sound Company: Factory
Post Production House: MPC

Ballantine’s, tshirtOS
Directed by Kim Gehrig, Somesuch & Co

This is an ad. It’s trying to sell you Ballantine’s whiskey. But it’s a bit nonchalant about that goal, focusing more on telling a hungover shaggy dog story about some nerdy blokes who took their high-tech t-shirt out for a test drive in. This is a real t-shirt, designed by London fashion designers CuteCircuit, and the chances are you will want one after seeing this film, and you’ll have to visit Ballantine’s Facebook page for that. Instantly shareable and geek-friendly, it’s sharply executed marketing for the digital generation.

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