High Five: November

November 2, 2012 / High Five

By Alex Reeves

Five new ads that stand out from the month's masses.

There are some great commercials on at the moment. So when you’re trying to catch up on three weeks of missed Downton Abbey and you’re tempted by that 20x fast forward button, there’s a chance one of these will come on and make you think twice. Watch our pick of the month’s five top ads and see if you still want to hit that button. There’s a bit of testosterone this month, so prepare for some action.


Product: HP Sauce
Title: HP Sauce of Manliness
Production Company: Smith and Jones
Director: Ulf Johansson
Director of Photography: Stephen Keith-Roach
Ad Agency: M&C Saatchi
Creative Director: Mark Goodwin
Creative Team: Joe Miller, Tristan Cornelius
Agency Producer: Cabell Hopkins
Editing Company: The Whitehouse
Editor: Russell Icke
Sound Company: The Jungle Group
Post Production House: MPC

HP Sauce, HP Sauce of Manliness
Directed by Ulf Johansson, Smith & Jones

Following in the wake of Yorkie becoming a man-centric brand some years back, here’s a reassuring collection of blokey truths, destined to provoke a smile and maybe a grunt of approval from the hairier, less subtle half of humanity. The facial hair comment is brilliantly timed to coincide with Movember, in which many young men – this reporter included – will be craving applause and charitable donations for their laughable attempts at lip fluff. Mantastic.


Product: Oddsen
Title: Hooligans
Production Company: Motion Blur
Director: Henrik Sander
Production Company Producer: Espen Horn, Ane Stubberud
Ad Agency: Dinamo
Creative Team: Geir Florhaug, Frank Standal Dybhavn
Agency Producer: Tonje Østbye

Oddsen, Hooligans
Directed by Hanrik Sander, Motion Blur

Norwegian betting company Oddsen decided to set their film about football hooliganism in England – the spiritual home of that proud tradition. Thankfully, the English lost out in the thuggery stakes to other nationalities many years ago, so this witty repartee between two street-level pundits is probably more likely now than the brutal pitched battle the opening shots predict. Still, it’s an entertaining idea, shot well in a brilliant “grim north” location.


Product: Ikea
Title: Playin’ With My Friends
Production Company: Blink
Director: Dougal Wilson
Production Company Producer: Ewen Brown
Director of Photography: Stephen Keith-Roach
Ad Agency: Mother
Editing Company: Final Cut
Editor: Ed Cheesman
Sound Company: 750mph
Post Production House: MPC

Ikea, Playin’ With My Friends
Directed by Dougal Wilson, Blink

We all know what Dougal Wilson does – sweet, cosy films with adorable children being cute. But by the beard of Zeus he does it well. For those pure of heart and mind, what could be more fun than “playin’ with your friends”? Particularly if those friends are giant kids’ toys. With those guys hanging around, this ad could have got creepy all too easily. Thankfully, Dougal’s got the balance, as usual, just right.

Product: PlayStation All-Stars: Battle Royale
Title: The All-Star
Production Company: Imperial Woodpecker
Director: Simon McQuoid
Production Company Producer: Anita Wetterstedt
Ad Agency: Deutsch
Creative Directors: Jason Elm, Sam Bergen
Art Director: Stephen Lum
Copywriter: Liz Cartwright
Agency Producer: Paul Roy
Editing Company: Cut + Run
Editor: Steve Gandolfi
Music Company: Stimmung Music
Sound Company: 740 Sound
Post Production House: The Mill

PlayStation All-Stars: Battle Royale, The All-Star
Directed by Simon McQuoid, Imperial Woodpecker

Following his triumphal Michael commercial a year ago, Simon McQuoid returns to the PlayStation campaign with another epic battle. This game appears to be about chucking the protagonists of all the most popular PlayStation game franchises in together and watching them rip each other apart, so this ad runs with that idea, providing a well-choreographed action scene. It’s not complicated, but not every fight scene needs to be interwoven with Matrix-esque postmodernist theory.


Product: Sony
Title: Cat and Mouse
Production Company: RSA Films
Director: Baillie Walsh
Production Company Producer: Carla Poole
Director of Photography: John Mathieson
Ad Agency: Wieden + Kennedy
Creative Directors:  Chris Mitton, Danielle Flagg
Art Director: Jimm Lasser
Copywriter: Charlie Gschwend
Agency Producer: Jessica Staples
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Sound Company: Mit Out Sound
Post Production House: MPC

Sony, Cat and Mouse
Directed by Baillie Walsh, RSA Films

Sony have so much product placement in the latest Bond film that they could have just used any scene from Skyfall as their TV commercial. They haven’t though. They’ve shot this new scene with lots of flashy, nonsensical gadgetry and incidental music as Daniel Craig races towards this woman’s techie lair. They’re certainly making the most of their association with the film. Daniel Craig’s face paired with such slick execution is a winning move.

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