High Five: December

December 3, 2012 / High Five

By Alex Reeves

The (brandy) cream of the advertising crop.

We’re just entering the arse-on-the-photocopier humiliation season. So, naturally, the season of having jolly festive clichés rammed down our throats in three-minute blocks has now been in full swing for a couple of weeks. Thankfully, some of the kind-hearted people of Adland have punctuated this torture by putting some thought and effort into their commercials. Here’s our selection of some of the best aforementioned goodwill.

Product: John Lewis
Title: The Journey
Production Company: Blink
Director: Dougal Wilson
Production Company Producer: Ben Link
Director of Photography: Eduard Grau
Ad Agency: adam&eveDDB
Creative Director: Ben Priest
Art Director: Andy Kelly
Creatives: Frank Ginger, Shay Reading
Agency Producer: Lucie Georgeson
Editing Company: Final Cut
Editor: Joe Guest
Music Company: Leland Music
Post Production House: MPC

John Lewis, The Journey
Directed by Dougal Wilson, Blink

This commercial combines the potency of two cultural events to devastating effect. People tend to get a bit excited when a new John Lewis ad airs. And rightly so, considering their recent track record. Combine that with all the consumerist hullaballoo that Christmas whips up and you’ve got about as close to mass hysteria as a department store is ever likely to generate. It manages to be a cinematic festive feast whilst standing out from the sea of cosy dining rooms.


Product: Morrisons
Title: For Your Christmas
Production Company: Academy
Director: Si & Ad
Production Company Producer: Lucy Gossage
Director of Photography: Alex Barber
Ad Agency: DLKW Lowe
Creative Directors: Dave Henderson, Richard Denney, Tom Hudson 
Creatives: Matt Lever, Helen Rhodes
Agency Producer: Abbi Tarrant
Editing Company: Final Cut
Editor: Joe Guest
Sound Company: Grand Central
Post Production House: The Mill

Morrisons, For Your Christmas
Directed by Si & Ad, Academy

The Christmas kitchen sink ad is definitely a thing. Every other commercial you see this time of year features the cosy interior of someone’s inexplicably well decorated and maintained home. In that sense, there’s nothing much new about this ad. But the visual gags that run through it are brilliantly envisioned. Plus, in times of festivity, it’s always nice to have a good old-fashioned British whinge.


Product: BGH
Title: Summer Hater
Production Company: MJZ
Director: Juan Cabral
Production Company Producer: Natalia Mussolana
Director of Photography: Bárbara Álvarez
Ad Agency: Del Campo Nazca Saatchi & Saatchi
Creative Director: Ignacio Ferioli
Art Directors: Ammiel Fazzari, Ezequiel De Luca
Copywriters: Matias Eusebi, Nicolas Diaco
Agency Producers: Adrian Aspani, Lucila D’amico, Felipe Calvino
Editor: Emiliano Fardaus
Music Company: Circle of Sound
Sound Company: La Casa Post
Post Production House: Bitt Animation & VFX

BGH, Summer Hater
Directed by Juan Cabral, MJZ

Bizarrely, it’s summer in Argentina at the moment. And, as much as it pains us to say it, they’re probably having a great time eating steaks and frolicking on the golden beaches. We would never begrudge them that. But this man does. The idea of advertising an air conditioning company with a Hitchcockian sociopath was a masterstroke of originality. Max respect to the client for going through with it.


Product: Canvas
Title: Tourguide
Production Company: CZAR
Director: Kristoffer Borgli
Production Company Producer: Pias Semb
Director of Photography: Daniel Voldheim
Ad Agencies: Make Lemonade, Bacon
Creative Director: Willem Van den Hoof
Creatives: Willem Van den Hoof, Frederick Feyfer, Thomas Renders, Dirk Domen, Johan Van Oeckel
Editor: Øystein Dyb
Post Production House: Postmenn

Canvas, Tourguide
Directed by Kristoffer Borgli, CZAR

For one week only Belgian TV Network Canvas celebrated Norse culture by dedicating their broadcasting to Scandinavian films. What better way to celebrate it than with a mini documentary about a Norwegian who hates the cold mountains and wants to open a bar in Spain?  The jokes are subtle, the dialogue minimalist and the visuals breath-taking. A very clever idea, executed with all the attention to detail you expect from a Scandinavian director.


Product: GE
Title: Ancient Invention
Production Company: ACNE
Director: Andreas Ohman
Production Company Producer: Olle Lindgren
Ad Agency: TBWA
Creative Director: Dwayne Koh
Art Director: Jimmy Wang
Copywriter: Haiyang Yu
Agency Producer: Allen Chen
Music Company: Red Pipe
Post Production House: Naive

GE, Ancient Invention
Directed by Andreas Öhman, ACNE

There are two sides to most coins. For example, when General Electric aren’t filling the world with toxic waste and acrid smoke they’re working on diagnosing people’s illnesses through innovation and computing. It’s not particularly clear what the advertised gadget does, but that is largely eclipsed by the powerful animated visuals on show here. It’s striking imagery, smoothly executed by the skilful people at ACNE.


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