Veteran producer and sage cum digital native Jim Watkins solves your advertising conundra.
This edition: when directors miraculously move companies.
Illustration © Zoe More O'Ferrall
In the worst recession since the Mesozoic Era, needs must as the devil drives. I had a terrible dream re poaching a director from a rival production company.
As we all know, poaching is a passive rather than an active practice. That’s to say, it happens to production companies but has never in history been performed by one of them.
Now I’ve had the thought, I feel like the character in the fatuous Ricky Gervais film ‘The Invention Of Lying.’
I’m concerned that I may act on it, and that breaking this immutable physical law will cause some kind of butterfly effect that colours the sky black, brings the four horsemen riding, turns the northern hemisphere into a barren wasteland etc etc.
Please help. The voices get stronger every day.
It is a well-known fact that no production company has ever approached anyone. Instead directors approach them.
The production company approached will always tell the director that the company they are with is wonderful but sometimes the director will insist on joining them. What can we do to stop them?
It happened to me at my production company a lot. I would be wandering along the road and your Danny Kleinmans and Ridley Scotts would literally leap at me from doorways begging me to sign them. I always said no of course - integrity is my middle name.
Jim Integrity Watkins