High Five: November

November 5, 2013 / High Five

By Alex Reeves

Close your other tabs, sit back and watch our pick of the month’s best ads.

The ad industry has been working hard this month. It was tough whittling the submissions down to just five great films, but we’ve managed the mammoth task. In advertising terms, we’ve got a couple of true blockbusters here, as well as some more surprising offerings. Have a gander.

Brand: Diehard
Title: The Getaway
Production Company: Tool
Director: Tom Routson
Production Company Producer: Cindy Becker
Ad Agency: Young & Rubicam
Creative Directors: Pam Mufson, Jeremy Smallwood
Agency Producer: Laurie Adrianapoli
Editing Company: The Whitehouse
Editor: Matthew Wood
Post Production Company: The Mill

Diehard - The Getaway

Zombies are cool at the moment. No longer confined to low-budget B-movies used to fill late-night October TV schedules, they’re actually pretty mainstream now. Ask any man under 40 what his zombie apocalypse contingency plan is and you’ll likely get an impressive answer. This film demonstrates how you can make an exciting ad for even the most uninspiring products. It’s 108 seconds of professionally realised action drama that’s earned over 1.6 million hits on YouTube.

Brand: Eurostar
Title: Stories are Waiting in Paris
Production Company: HLA
Director: Simon Ratigan
Production Company Producer: Mike Wells
Director of Photography: Martin Hill
Ad Agency: AMV BBDO
Creative Directors:  Adrian Rossi, Alex Grieve
Agency Producer: Anita Sasdy
Editing Company: The Play Room
Editor: Adam Spivey
Sound Company: Wave
Post Production Company: The Mill

Eurostar – Stories are Waiting in Paris

This is further evidence to support Simon Ratigan’s reputation as a director to make you smile. The portraiture is lovely and interspersing touristy photos with video works well stylistically. The idea’s strong too. It’s not all about the French capital’s good points, which only strengthens its argument. A nice, warm piece of advertising to remind us how easy it is to get to the most romantic city in the world.

Brand: Honda
Title: An Impossible Made Possible
Production Company: Gorgeous
Director: Chris Palmer
Production Company Producer: Emma Butterworth
Director of Photography: Daniel Landin
Ad Agency: McGarryBowen
Creative Directors: Paul Jordan, Angus Macadam
Creatives: Richard Holmes, Remco Graham
Agency Producer: Richard Firminger
Editing Company: The Quarry
Editor: Paul Watts
Post Production Company: The Mill

Honda – An Impossible Made Possible

OK, it’s a little bit clever cloggs. But then again, Honda has always managed to pull this kind of thing off without sounding too precocious. There’s something in their brand’s tone that seems friendly and intelligent at the same time, like Stephen Fry. You could argue that the point about the car isn’t hammered home particularly hard, but maybe that doesn’t matter. Honda have always been good at brand advertising and this works just fine as an example of that.

Brand: Sony
Title: Volcano
Production Company: Smuggler
Director: Jaron Albertin
Production Company Producer: Nick Fewtrell
Ad Agency: McCann London
Creative Directors: Rob Doubal, Laurence Thomson
Art Directors: Arman Naji, Javier Gomez, Michael Thomason
Copywriter: Arman Naji
Agency Producers: Paula Mackersey, Anita Osborne, Charlie Macpherson
Editing Company: Trim
Editor: Paul Hardcastle
Post Production Company: Framestore

Sony - Volcano

We’ve been waiting for this one. Sony Bravia’s excellent Bouncy Balls and Paint commercials blew us away back in 2005 and 2006 and this is the long-awaited sequel. The idea is to make something beautiful – there’s not a lot more to it than that. But the actual execution must have been torturous to pull off. The production used an estimated 8 million real petals. Isn’t that the sort of fact you just want to tell everyone?

Brand: Specsavers
Title: Workout
Production Company: Hungry Man
Director: Tim Bullock
Production Company Producer: Matt Jones
Ad Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Neil Brush, Simon Bougourd
Agency Producer: Sam Lock
Editing Company: The Whitehouse
Editor: John Smith
Post Production Company: MPC

Specsavers – Workout

Specsavers have been running variations on this joke for donkeys’ years, but there’s a good reason for that – it still makes people laugh. Recruiting comedy expert Tim Bullock to direct it has paid off, putting this incarnation of the classic gag up there with some of their best. Like so many of their ads, this one could run for years.

Comments (1)

  • I was selrsuoiy at DefCon 5 until I saw this post.

    by Robbie on 2013 12 29

Post a new comment