High Five: April

April 9, 2014 / High Five

By Alex Reeves

Keep your cross-platform strategizing. Good video ads like these do the job on any screen.

As we know, the advertising industry watches a lot of YouTube videos. But it’s important to remember we’re not the general public. For the most part, people still watch a lot of TV – an average of about four hours a day. And the brilliant thing about our five favourite ads this month is that they work on any screen. That’s good video content. They’ll make you look up from your tea-making if you’re in front of the telly and you’ll want to share a link to Twitter if you’re watching on your phone on the way to work.

Brand: Channel 4
Title: Grand National
Production Company: 4Creative
Director: Keith McCarthy
Production Company Producer: Tabby Harris
Director of Photography: Tat Radcliffe
Ad Agency: 4Creative
Creative Directors: John Allison, Chris Bovill
Editing Company: Stitch
Editor: Tim Hardy
Post Production Company: MPC

Channel 4 – Grand National

Here’s Channel 4 in their element, repackaging an unfashionable sporting event to pump it full of youth, excitement and punk rock. By going back to the origins of the steeplechase in 18th-century Ireland, they’ve unearthed exactly the right kind of story and told it with finesse. Keith McCarthy’s stylish direction squeezes every drop of testosterone out of it and with Brooklyn punks Cerebral Ballzy soundtracking the spot, it makes the race look almost worth setting aside any animal rights concerns for.

 

Brand: Cravendale
Title: Barry the Biscuit Boy
Production Company: Blinkink
Directors: Andrew Thomas Huang, Joseph Mann
Production Company Producer: Benjamin Lole
Director of Photography: Matt Day
Ad Agency: Wieden + Kennedy London
Creative Director: Sam Heath
Art Director: Ben Shaffery
Copywriter: Max Batten
Agency Producer:  Lou Hake
Editor: Simone Ghilardotti
Music Company: Tin Drum
Sound Company: Wave

Cravendale – Barry the Biscuit Boy

Kids called Barry in playgrounds across the country will now have to suffer this opening line. Like most things Wieden + Kennedy London put out these days, it’s heaps of fun. Pooling the talents of rising animation stars Andrew Thomas Huang and Joseph Mann to direct the live-action, stop-motion puppetry has paid off, ending in a film that delights and amuses. And with that screwball soundtrack/voiceover to set it off, this one’s sure to stick in your mind.

 

Brand: Save The Children
Title: Most Shocking Second a Day Video
Production Company: Unit9
Director: Martin Stirling
Production Company Producers: Elliott Tagg, Geoff Morgan, Irene Lobo
Director of Photography: Jacob Proud
Ad Agency: Don’t Panic London
Editor: Alex Burt
Sound Company: Factory
Post Production Company: Smoke & Mirrors

Save The Children – Most Shocking Second a Day Video

In an age where it only takes a matter of hours for an agency to spoof the latest viral video, it’s surprising that no brand (we can think of) has done one of these second a day videos yet. It’s fortunate this was harnessed for a worthy cause. Literally bringing the Syrian crisis home, it’s a harrowing piece of filmmaking. Let’s hope it does its job and saves lives.

 

Brand: Vodafone
Title: The Call
Production Company: Academy
Director: Marcus Söderlund
Production Company Producer: Medb Riordan
Director of Photography: Barry Ackroyd
Ad Agency: Grey London
Creative Directors: Vicki Maguire, Jonathan Marlow
Agency Producers: Ange Eleini, Joe Arojojoye
Editing Company: Trim
Editor: Tom Lindsay
Music Company: Manners McDade
Sound Company: 750mph
Post Production Company: Electric Theatre Company

Vodafone – The Call

This ad functions on the basis of the argument: “if it’s good enough for them, it’s good enough for me.” And with a solid fact to back it up, it seems like a good strategy. Everyone respects the emergency services, no matter their age, class or political standpoint, so the idea fits well with the broad audience Vodafone need to engage. Directed by a lesser helmsman than Marcus Söderlund, this script could easily have fallen flat, but of course it doesn’t. It’s executed with simplicity and flair.

 

Brand: Weetabix
Title: Egg
Production Company: Outsider
Director: Chris Balmond
Ad Agency: Bartle Bogle Hegarty
Creative Director: Dominic Goldman
Creatives: Gary McCreadie, Wes Hawes
Agency Producer: Glann Paton
Editing Company: Stitch
Editor: Leo King
Sound Company: 750mph

Weetabix - The Egg

This is a challenging product to advertise. A protein-laced liquid breakfast is an unconventional start to the day, but undeniably very convenient for some people. In a bold move by BBH, they’ve decided to face this oddness head-on in this series of ads, comparing it to other, less convenient odd breakfasts. With Chris Balmond directing and Peter Serafinowicz delivering the deadpan voiceover, it has a uniquely British tone to it. It’ll ring true with anyone who’s ever traded a good breakfast in for another press of their beloved snooze button.

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