High Five: June

June 8, 2015 / High Five

By Alex Reeves

Proof of the incredible image making that goes into advertising.

We think these five ads are the best of last month. There’s a smart idea at the core of each of them, but what makes this lot particularly special is the amazing film craft. They’re visually stunning – testament to the skills of the people who made them.

Brand: Cravendale
Title: The Milk Drinker
Production Company: Riff Raff, Canada London
Director: Canada
Production Company Producer: Cathy Hood
Director of Photography: Arnaud Potier
Ad Agency: Wieden + Kennedy London
Creative Directors: Larry Seftel, David Day
Creatives: Thom Whitaker, Danielle Noel
Agency Producers: Emily Rudge, Helen Whileley
Editing Company: Trim
Editor: Dominic Leung
Music Company: Woodwork Music
Sound Company: 750mph
Sound Designer: Sam Ashwell
Post Production Company: MPC

Cravendale – The Milk Drinker

Remember the Southern Comfort beach guy? Here’s his non-alcoholic counterpart who looks like he just stepped off of Wes Anderson set. Wieden + Kennedy have been taking Cravendale to some pretty weird places in recent years and this film continues that record while introducing the particular flavour of nonchalant, charming cool the East London agency seems to do so well.

 

Brand: Coco De Mer
Title: X
Production Company: Rankin Film
Directors: Rankin, Damien Fry & Jo Hunt, Trisha Ward, Bronwen Parker-Rhodes, David Allain, Vicky Lawton
Production Company Producers: Clark Jackson, Lauren Havard, Ada Almeida
Directors of Photography: Eric Zimmerman, Matthew Taylor, Marcus Autelli
Ad Agency: TBWA\London
Creative Director: Walter Campbell
Creative: Sean Doyle
Agency Producer: Natalie Spooner
Editor: Nick Gilberg
Music Company: Platinum Rye
Sound Company: Wave
Sound Designers: Simon Carroll, Peter Salmang
Post Production Company: MPG

Coco De Mer – X

If sex sells, you’d think advertising luxury lingerie and sex toy boutique Coco De Mer would be an easy job. That said, consider how bad this film could have been if it was done poorly. Huge cringe potential. Thankfully, TBWA have enlisted the vision of Rankin, an expert in sexy image-making. But it’s more than just sexy. It’s weird, intriguing and arty (some might say pretentious, but that’s not necessarily a bad thing for such a brand), a vibrant, exciting piece of film.

 

Brand: Greenpeace
Title: A Song of Oil, Ice, and Fire
Production Company: Partizan
Director: Martin Stirling
Production Company Producer: Ella More O’Ferrall
Ad Agency: Don’t Panic
Creative Director: Richard Beer
Editing Company: Final Cut
Editor: Steve Ackroyd
Sound Company: Pure Soho
Sound Designer: Jason Peacock
Post Production Company: Smoke & Mirrors

Greenpeace – A Song of Oil, Ice and Fire

Greenpeace never pull any punches in their advertising. In response to Shell’s imminent threats to drill for oil in the Alaskan Arctic, this film highlights the horrific effects such actions could have. Director Martin Stirling has taken classic paintings and corrupted them with the dystopian scenes of pollution and destruction that companies like Shell leave in their wale. Paired with the right soundtrack these images communicate a poignant message. Hopefully it will change minds and help protect the unique environment and wildlife of the Arctic for a little longer.

 

Brand: Honda
Title: Feeling
Production Company: RSA Films
Director: Johnny Hardstaff
Production Company Producer: Annabel Ridley
Director of Photography: Martin Ruhe
Ad Agency: Wieden + Kennedy London
Creative Director: Scott Dungate
Creatives: Ben Shaffery, Max Batten
Agency Producer: Michelle Brough
Editing Company: Work
Editor: Art Jones
Music Company: Nate Connolly
Sound Company: 750mph
Sound Designer: Sam Ashwell
Post Production Company: MPC

Honda – Feeling

We all know everything looks better in slow motion. Wieden + Kennedy and director Johnny Hardstaff have taken this idea to its logical conclusion in their latest ad for the new Honda Civic and they’ve pulled it off with flair. The idea is focusing on the minute details in ideal moments of driving pleasure. They could have done it in simple freeze-frames, but this incredible super slow-mo approach, paired with exquisite visual effects from MPC, makes it a visual feast that improves with repeat viewing. A unique commercial that chimes harmoniously with Honda’s usual tone.

 

Brand: John Smith’s
Title: Cow Master
Production Company: Somesuch
Director: Nick Gordon
Ad Agency: adam&eveDDB
Creative Directors: Aidan McClure, Laurent Simon
Creatives: Ben Stilitz, Colin Booth
Agency Producer: Cara Geraghty
Editing Company: Trim
Editor: Dominic Leung
Music Company: Soundtree
Sound Company: Factory
Sound Designers: Anthony Moore, Jon Clarke
Post Production Company: MPC

John Smith’s – Cow Master

It’s been a while since John Smith’s last took to our ad breaks with Peter Kay’s perfectly judged endorsements and they’re back with their new agency adam&eveDDB and a completely different tone. This mockumentary style is a little bit more intriguing than their simple pub gags of their past, but the underlying honesty and humour is still there. It’s an absurd idea, but Nick Gordon’s realisation of the script makes it almost believable.

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