High Five: August

August 6, 2015 / High Five

By Alex Reeves

Have a giggle, paid for by these big brands.

Our pick of the best ads of this month are fun pieces of film that you might actually enjoy watching. The brands who paid for them want your money and they’re happy to pay for your amusement if it means you’re more likely to give you their custom. As consumers we’re the kings and queens that the court jester brands are desperate to please. What an ego trip that is.

Brand: Foster’s
Title: Cheerleader
Production Company: Independent
Director: Gary Freedman (The Glue Society)
Production Company Producer: Jason Kemp
Director of Photography: Ryley Brown
Ad Agency: adam&eveDDB
Creative Director: Ben Priest
Creatives: Colin Booth, Ben Stilitz
Agency Producer: Louise Richardson
Editing Company: Playroom
Editor: Adam Spivey
Post Production Company: The Mill

Foster’s - Cheerleader

So this is what post-blokey Foster’s advertising looks like. They may have got rid of the Aussie stereotypes a bit, but they’ve still got the right tone of humour in this mockumentary ad. Clever casting has made sure the hero looks totally out of place and the dialogue is well timed. It may not have been the most socially progressive campaign, but Brad and Dan’s bro-down of a call centre won the IPA Effectiveness Grand Prix last year. Will this new, less conventionally masculine approach deliver the same value for the client?

 

Brand: Harvey Nichols
Title: Shoplifters
Production Company: Blinkink
Executive Producer: Bart Yates
Director: Layzell Bros
Ad Agency: adam&eveDDB
Creative Directors: Ben Tollett, Richard Brim
Creatives: Colin Booth, Ben Stilitz
Editing Company: Work
Editor: Anne Perri
Sound Company: Wave
Post Production Company: Blinkink Studio

Harvey Nichols – Shoplifters

This is a neat little idea that amazingly, after 60 years of TV advertising, hasn’t been done yet. It’s compelling in the sadistic, guilty-pleasure way that shows like Road Wars and Cop Squad are. The animations the Layzell Bros have used to protect the identities of these rapscallions are a fun touch too and give the whole idea a cheeky charm. And it’s true, who hasn’t fallen in love with a £770 butterfly T-shirt while perusing Harvey Nicks and considered stuffing it into their haversack? The advertised rewards might just allow you to afford it.

 

Brand: Lotto
Title: Please Not Them
Production Company: Biscuit Filmworks
Director: Jeff Low
Production Company Producer: Kwok Yau
Ad Agency: AMV BBDO
Creative Directors: Alex Grieve, Adrian Rossi 
Creatives: Tim Riley, Charlotte Adorjan, Michael Jones
Agency Producer: Matt Towell
Editing Company: Work
Editor: Saam Hodivala
Sound Company: 750mph
Sound Designer: Sam Ashwell
Post Production Company: The Mill

Lotto – Please Not Them (Katie Price)

This series is a good laugh and its widely despised subjects (Piers Morgan and Laurence Llewelyn Bowen complete the set) are surprisingly good sports. Jeff Low has done an admirable job getting them to caricature themselves, accentuating the bits we all love to hate. The idea has some logic to it – if you don’t play the Lotto you can be sure some self-obsessed arse clown will – although it’s hard to believe any of these particular idiots are struggling for money. They’ve managed to con people into paying them for behaving like this.

 

Brand: MoneySuperMarket
Title: Colin
Production Company: Biscuit Filmworks
Director: Noam Murro
Production Company Producer: Andrew Denyer
Director of Photography: Eric Schmidt
Ad Agency: Mother
Editing Company: Work
Editor:  Neil Smith
Sound Company: 750mph
Sound Designer: Sam Robson
Post Production Company: MPC

MoneySuperMarket – Colin

Advertisers seem well into dismantling norms of masculinity at the moment. It’s cool. And understandable – it’s the sort of strategy that wins awards. It may well also reflect the metamorphosis the modern man is going through in the 21st Century. We’ve broken free of the age of Nuts and Zoo. Men can eat salads in public now. Dave’s ample booty went down very well last year, so Colin’s steamy routine, amusingly caught on camera, is probably going to be popular too.

 

Brand: Samsung
Title: Surf
Production Company: Stink
Director: Eliot Rausch
Production Company Producer: Jennifer Barrons
Directors of Photography: Alexis Zabe, Daren Crawford
Ad Agency: 72andSunny
Editing Company: Whitehouse Post
Editor: Russell Icke
Creative Director: Paulo Martins
Creatives: Yann Corlay, Patric Franz
Agency Producers: Peter Williams, Eline Bakker
Post Production Company: Glassworks

Samsung – Surf

It’s as bold move to make an ad about surfing. Comparisons against the official best ad ever are usually best avoided. But this is just a stunningly good-looking film about a particularly cinematic sport. The script is a little cheesy but powerfully conveys the passion surfers feel for their way of life. Working with the World Surf League, they’ve got it just right. Credit to Eliot Rausch, this sort of film lives or dies on how its directed and he’s filled it with humanity and beauty.

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