High Five: February

February 11, 2016 / High Five

By Alex Reeves

The best advertising this month featured some brilliant casting.

Talent in front of the camera is arguably just as important as the people behind it, and this month the best ads demonstrate that perfectly. Casting the best performers for the script has made each of these commercials shine just as much as the strategic insights behind them, their sharp writing, or the directors’ talents bringing the scripts to life.

Brand: Amazon
Title: Yoga
Production Company: Rattling Stick
Director: Andy McLeod
Production Company Producer: Stu Bentham
Director of Photography: Stuart Graham
Ad Agency: Lucky Generals
Editor: Mark Endinoff
Sound Company: Wave
Sound Designer: Parv Thind
Post Production Companies: Big Buoy, MPC

Amazon - Yoga

No fancy interactive campaign or grand emotional story arc here. This is a 30-second TV commercial built on a simple product offering – you can shop whenever and wherever you’re reminded of that thing you need. It’s a single joke, but executed clearly through good casting, endearing performances and the sharp direction of Andy McLeod. What more do you need?

 

Brand: BBC
Title: Educate
Production Company: Somesuch
Director: Max Weiland
Ad Agency: Sunshine
Creative Directors: Robin Temple, Tom Woodlington
Creatives: Nathalie Gordon, Selma Ahmed, Wren Graham
Agency Producer: Julia Methold
Editing Company: Trim
Editor: Fouad Gaber
Sound Company: GCRS
Sound Designer: Munzie Thind
Post Production Company: Time Based Arts

BBC – Educate

Getting the tone right for a young audience like BBC Three’s is tough, but using the comedy talent the now totally online channel already has was clearly a good decision here. People Just Do Nothing’s Chabuddy G brings comedy to the simplest of lines or gestures. And with appearances from the likes Romesh Ranganathan and Stacey Dooley, director Max Weiland has proven that he has the chops to work with some of the country’s funniest performers.

Brand: Halls
Title: Tough Love / Soft Love
Production Company: Biscuit Filmworks
Director: Jeff Low
Production Company Producer: Maury Strong
Director of Photography: Marc Laliberté Else
Ad Agency: Wieden + Kennedy London
Creative Directors: Carlos Alija, Laura Sampedro
Creatives: Christen Brestrup, Bertie Scrase
Agency Producer: James Laughton
Editing Company: Work
Editor: Saam Hodivala
Sound Designer: Will Cohen @ String and Tins
Music Composer: Andy Stewart @ String and Tins
Post Production Company: MPC

Halls – Tough Love / Soft Love

This double-sided campaign relies heavily on the acting talents of John C McGinley, delivering some quite amusing monologues about the two ways to approach your cough. They’re well written and for any Scrubs fans, very evocative of McGinley’s famous Dr Cox diatribes, particularly on the Tough Love side. We’ve seen the Wieden + Kennedy and Jeff Low combo work well on this kind of tone before, so it’s no surprise that they’ve turned out another genuinely funny campaign this time.

 

Brand: Lynx
Title: Find Your Magic
Production Company: Division
Director: François Rousselet
Production Company Producer: Aurelie Bruneau
Director of Photography: Nicolas Loir
Ad Agency: 72andSunny Amsterdam
Creative Directors: Carlo Cavallone, Laura Visco, Emiliano Trierveiler
Agency Producer: Sanne van Hattum
Editing Company: Final Cut
Editor: Amanda James
Music Company: Big Sync
Sound Company: 750mph
Sound Designers: Sam Ashwell, Mark Hellaby
Post Production Company: Framestore

Lynx – Find Your Magic

It’s been interesting to watch the Lynx brand grow up over the past decade or so, trying to balance its obvious focus on a teenage male audience with the more nuanced approach to masculinity and male sexuality that society now takes. Building on the unconventional heroes they’ve recently plumped for, this script is perhaps the ultimate realisation of their brand message that any man can be attractive if he’s comfortable in the kind of man that he is. It’s a poetic film, full of intriguing characters and youthful energy, an encouraging pat on the back for all the awkward teenage boys out there.

 

Brand: TravelSupermarket
Title: Towel Drop
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Production Company Producer: Kwok Yau
Director of Photography: Jallo Faber
Ad Agency: The Corner London
Creative Director: Tom Ewart
Creatives: Joe Stamp, Tom Prendergast
Agency Producer: Sam Holms
Editing Company: Cut + Run
Editor: Ben Campbell
Sound Company: 750mph
Sound Designer: Sam Robson
Post Production Company: Electric Theatre Collective

TravelSupermarket – Towel Drop

It’s got to be said the stereotype of Germans getting up early to reserve the sun loungers on holiday is a tired, lazy one. But why be snobs about it? It’s an idea that everyone can recognise and it’s funny. Turning that central European passion for organisation into a positive is a smart move for this travel price comparison site and with incredible casting, styling and a deft directorial touch from Andreas Nilsson, they’ve created a character that could run for years if they want him to.

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