High Five: May

May 9, 2016 / High Five

By Alex Reeves

It’s silly season for the month’s best advertising.

Some of the best ads in history are pure silliness. We all like a bit of levity to distract us from the drudgery of our daily lives, so it’s not surprising that silly sells. This month’s selection of the best advertising reminded us of how great immature nonsense can be. When done well, it can be a powerful asset to a brand.

Brand: Foster’s
Title: Dry Cleaner
Production Company: Independent
Director: Gary Freedman
Production Company Producer: Serena Paull (Revolver)
Director of Photography: Ryley Brown
Ad Agency: adam&eveDDB
Creative Director: Ben Priest
Creatives: Colin Booth, Ben Stilitz
Agency Producer: Louise Richardson
Editing Company: Playroom
Editor: Adam Spivey
Music Company: Madplanet
Sound Company: Wave Studios
Sound Designers: Aaron Reynolds, Dugal MacDiarmid
Post Production Company: The Mill

Foster’s – Dry Cleaner

Foster’s ads have always been a good laugh and this latest campaign delivers all the smiles we’d expect. Making the most of a seemingly mundane existence, the hero of this latest approach to the Aussie beer is instantly likeable. It seems lad humour is well and truly behind us now, to the point where mass-produced lager is advertised by a grown man playing dress-up. We’re not sure about the new strapline – it’s not exactly subtle, but we can sort of see how it ties in with this idea, so we’ll see where they take it.

 

Brand: The Green Party
Title: Grown Up Politics
Production Company: Smuggler
Director: Neil Harris
Production Company Producer: Adam Evans
Director of Photography: Sveere Sørdal
Ad Agency: Creature London
Creative Director: Clarence Bradley
Creatives: Lydia Raghavan, Tori Fannon
Agency Producers: Madeline Smith, Amy Connery, Nicola Ridley
Editing Company: Work
Editor: Saam Hodivala
Post Production Company: Unit Media

The Green Party – Grown Up Politics

It’s been a relief to see the party political broadcast rulebook torn to pieces in recent years. The Green Party and Creature have made a big impact on the format in particular. Still a fairly marginal party, the Greens have the opportunity to cast themselves as anti-establishment, attacking practically every other politician. And this idea gave them so much room to manoeuvre, adding in a cute factor to sweeten the deal. The casting is amazing. Our personal favourite is little Jez, who is remarkably regognisable despite the lack of beard growth.

 

Brand: Just Eat
Title: Manband
Production Company: Outsider
Director: Jim Gilchrist
Production Company Producer: Tex Travi
Director of Photography: Tim Maurice-Jones
Ad Agency: Red Brick Road
Creative Directors: Matt Davis, Richard Meson
Creatives: The Red Brick Road
Agency Producer: Charles Crisp
Editing Company: Cut+Run
Editor: Ben Campbell
Sound Company: Wave Studios
Sound Designers: Aaron Reynolds, Tom Heddy
Post Production Company: Big Buoy

Just Eat – Manband

Just Eat’s takeaway pop songs have all been brilliant. Snobs be damned, they’re unashamedly populist – the sort of thing that won’t win in Cannes, but will be sung by people around the country when they decide order a cheeky takeaway on a Saturday night. Each has been a triumph of music licencing, but this latest Backstreet Boys reworking is probably the best of the lot. Jim Gilchrist has nailed the aesthetic too – a perfectly tacky throwback to the golden age of the boyband.

Brand: Moneysupermarket
Title: Epic Dance Off
Production Company: Biscuit Filmworks
Director: Noam Murro
Production Company Producer: Carr Donald
Director of Photography: Eric Schmidt
Ad Agency: Mother London
Editing Company: Marshall Street Editors
Editors: Tim Thornton-Allan, Matthew Pochettino
Sound Company: 750mph
Sound Designer: Sam Robson
Post Production Company: MPC

Moneysupermarket – Epic Dance Off

OK. On the one hand putting the three fabulous men from their previous campaigns in a car park for a dance off was a bit of a lazy idea. But on the other hand, who cares? Those ads were a lot of fun and people loved them. Dave, in particular, became a celebrity in his own right thanks to his extraordinary booty and ability to rock the hottest of pants. It comes as no surprise that director Noam Murro has squeezed everything he can out of the script, of course. He’s a bubbling font of joyfulness.

Brand: Prostate Cancer UK
Title: Man to Man
Production Company: Outsider
Director: James Rouse
Production Company Producer: Benji Howell
Director of Photography: Richard Mott
Ad Agency: BBH London
Creative Directors: Raphael Basckin, Shelley Smoler
Creatives: Sara Sutherland, Ash Hamilton
Agency Producer: Alen Grebovic
Editing Company: Work Post
Editor: Bill Smedley
Sound Company: Factory
Sound Designers: Jon Clarke, Tom Joyce
Post Production Company: Finish

 Prostate Cancer – Man to Man

This one is absolutely inspired. Turning a familiar situation on its head, BBH have morphed a traditional source of comedy into something delightfully awkward and new. It’s always refreshing to see a charity taking a light tone with their ads and of course James Rouse makes sure it’s believable and charming to without fault. Here’s hoping it will inspire kids around the country to give their dads similar talks and hopefully save some lives.

Comments (20)

  • This is an amazing to find such a wonderful blog with info.Check http://topfreetorrentsites.com/ another amazing blog to get unlimited entertainment for free. Here you can find a lot of collections of music and movies for free

    by kaira on 2017 02 22

  • We can view many articles by following the http://myessays.webstarts.com/review_about_edusson_com.html website give updates. So many resources I have used to prepare for the college essay writers. Then everyone will manage the article updates on future education.

    by Escudo on 2018 01 03

  • High five is no doubt my favorite category here, I am also planning to create the same for paperpk website, I have started a new blog and I am sure it would gain traffic after creating such categories, Keep sharing good stuff like this.

    by Jalendar on 2018 01 10

  • You get the online here this documents in the window 10 you can save the file and store in your computer get this recent documents windows 10 i sure you like this information very much thanks for site.

    by play on 2018 02 03

  • good

    by ash on 2018 03 14

  • I like green legislative issues all in all however I simply loathe the UK’s one, uncommonly their approaches on migration. Their ludicrous liberal-nonconformist everyone’s-great sort of reasoning is totally estranged from reality, and I won’t bolster them unless they begin thinking with their heads and not with their souls.
    Best Logo Maker

    by sophia on 2018 05 16

  • If you are online game lover and you want to play sudoku online free so share with your friends and play.

    by sudoku on 2018 06 14

  • get extra points from this game.  https://getfreerobuxgenerator.com/

    by Kinsey on 2018 08 01

  • Thanks For this Wonderful post…
    You are Doing a Great Job..Well Good Luck For Your Future…
    GTA 5 For Android

    by Johncena2018 on 2018 08 08

  • How I’ve generated free robux coin to have more flexibility on roblox game via using this free robux generator.

    by robux on 2018 08 12

  • Good knowledge for this blog.
    buy littmann stethoscope online india

    by stethoscope on 2018 08 14

  • I would give you an High Five if you get some smite free gems right now. It solves all your problems you say? I’m not so sure about that, but the Gems for Smite are worth it.

    by Kara on 2018 08 15

  • This is actually a wonderful post. In fact, I have seen one of the best posts ever seen in my whole life. Wow, just keep it
    Group Benefits in Calgary

    by jaisingh on 2018 08 21

  • This is actually a wonderful post. In fact, I have seen one of the best posts ever seen in my whole life. Wow, just keep it
    Corporate Insurance In Calgary

    by wescan on 2018 08 22

  • Well, this is interesting. I want to thank you for this great article. Thanks for sharing it smile
    Group Benefits In Calgary

    by Wescan on 2018 08 23

  • I would like to say that this blog has really convinced me, you give me the best information! Thanks, very good post
    Insurance Broker In Calgary

    by wescan on 2018 08 23

  • Thank you very much for publishing your details.
    Insurance Broker In Calgary

    by Insurance on 2018 08 23

  • Thanks for the update, you have covered this topic thoroughly. continue this
    Insurance Broker In Calgary

    by Insurance on 2018 08 23

  • Now you can Download GTA 5 on your android phone. You can get the apk file and install on your mobile or tablet. You can carry GTA V with you everywhere

    by ghostus on 2018 11 17

  • Now you can Download GTA 5 on your android phone. https://gta5apk.biz/  You can get the apk file and install on your mobile or tablet. You can carry GTA V with you everywhere

    by mr bean on 2018 11 17

Post a new comment