Unsigned: The Porsche Award 2016

November 18, 2016 / Signed/Unsigned

By Alex Reeves

The best student-made spec ads of the year.

Last night London celebrated some of the brightest directing talents about to enter our industry. Brought to you by Filmakademie Baden-Wuerttemberg, the National Film and Television School and Porsche AG, the 2016 Porsche International Student Advertising Film Award showcased the best in emerging advertising directors from around the world. The winning films were selected from hundreds of entries by this year’s jury, Oscar-winning British director Sir Alan Parker CBE, Katie Keith (Rattling Stick), Patrick Cahill (adam&eveDDB), Lyndy Stout (1.4) and Olivia Atkins (shots).

Established in 2004 by the Filmakademie Baden-Wuerttemberg with Porsche AG as the main sponsor, this is the first time the award has come to London, where NFTS is based. The timing is interesting for NFTS, as this year they launched their new Diploma in Directing Commercials and Promos.

Entries were divided into two categories – Automobile (because Porsche is the main sponsor) and the Classical category for everything else. They were all speculative commercials made purely for practice and to demonstrate talent, but the quality on display was impressive.

First, second and third prizes were awarded to winners in each category last night.

Here are all the winning and shortlisted films:

CLASSICAL CATEGORY

First Prize

Title: Kill The Noise
Brand: Ohropax
Director: Christian Schilling
School: Filmakademie Baden-Wuerttemberg
Country: Germany

 

Second Prize

Title: Dear Brother
Brand: Johnnie Walker
Directors: Dorian Lebherz, Daniel Titz
School: Filmakademie Baden Wuerttemberg
Country: Germany

 

Third Prize

Title: How New York Eats
Brand: Seamless
Director: Germain Gulick
School: New York University
Country: USA

 

Shortlisted

Title: Moonjourney
Brand: Prospects for Young Refugees
Director: Chiara Grabmayr
School: University of Television and Film Munich
Country: Germany

 

Shortlisted

Title: Limits Like Fears
Brand: Jordan
Director: John Ryan Johnson
School: New York University
Country: USA

 

 

AUTOMOBILE CATEGORY

First Prize

Title: Hungry for History
Brand: Mercedes-Benz
Director: Florian Greth
School: Filmakademie Baden-Wuerttemberg
Country: Germany

 

Second Prize

Title: The Light
Brand: BMW
Director: Minh Doung
School: University of Television and Film Munich
Country: Germany

 

Third Prize

Title: Integration
Brand: Opel
Director: David Helmut
School: Macromedia University Munich
Country: Germany

 

Shortlisted

Title: Cardboard Dreams
Brand: Ferrari
Director: Spencer Young
School: National Film and Television School
Country: United Kingdom

 

Shortlisted

Title: The Mission
Brand: Volkswagen
Director: Alexander Blome
School: University of Applied Science Karlsruhe
Country: Germany

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