High Five: January

January 19, 2017 / High Five

By Alex Reeves

Some gentle suggestions for how to spend your hard-earned money.

We all need a bit of positivity to kick off the New Year. Thankfully advertisers are here to suggest some resolutions for those of us too complacent to commit to any. Advertisers are nice like that. Although if you listen to all of their recommendations you’ll likely end up broke and unhappy before the spring comes. Anyway, here are the most convincing arguments being put forward – in our humble opinion, the best commercials of the month.

Brand: Bupa
Title: For Owning the Dancefloor
Production Company: Academy
Director: Martin de Thurah
Production Company Producer: Cathy Green
Executive Producer: Simon Cooper
Director of Photography: Niels Thastum
Client team: Angelique Waker (Senior Brand and Planning Manager), Cheryl Rosenthal (Brand Communications Manager), Shannon Faley-Martin (Brand Communications Executive)
Ad Agency: WCRS
Creative Director: Joe Miller
Creatives: Dan Gorlov, Richard Glendenning
Account Handling: Chris Boyton, Chris Moger, Charlie Warner
Planning: Matt Willifer, Hayley Pardoe
Agency Producer: Stefanie Forbes
Production Assistant: Camilla Hempleman-Adams
Editing Company: Little Machine
Editor: Peter Brandt
Sound Company: Wave Studios
Sound Designer: Aaron Reynolds
Post Production Company: Electric Theatre Collective
Media Agency: MEC

Bupa – For Owning the Dancefloor

The power of understatement. One shot, one emotional performance, one great piece of music and one line of copy. Nothing more is needed to convey the moving story of one woman’s triumph over cancer, with a little help from private healthcare. Good for her. Anything that takes the pressure off the stretched-too-thin NHS is welcome. Hopefully it means someone who can’t afford to go private will enjoy the same feeling too.

 

Brand: Center Parcs
Title: Forest is Your Playground
Production Company: Partizan
Director: Eric Lynne
Production Company Producers: James Youngs, Jennifer Beckett
Director of Photography: Arnaud Potier
Ad Agency: Brothers and Sisters
Creative Director: Andy Fowler
Creatives: Robbie Ferrara, Andy Drugan
Agency Producer: Phoebe Rixon
Editor: Walter Mauriot
Music Company: Soundtree
Sound Company: 750mph
Sound Designer: Sam Ashwell
Post Production Company: Electric Theatre Collective

Center Parcs – Forest is Your Playground

There’s something very impressive about that “great forest whale” smashing into the leaf monster, especially if you’re watching this on a proper TV or cinema screen with a good sound system, as opposed to over your Boots meal deal at your desk. With CGI bringing their make-believe visions to life on screen, it’s easy to see how a break in the forest can stimulate kids’ imaginations.

 

Brand: Reed
Title: Commute
Production Company: Weilands
Director: Paul Weiland
Production Company Producer: Rachael Donson
Director of Photography: Magni Agustsson
Ad Agency: Contagious
Editing Company: Final Cut
Editor: Struan Clay
Post Production Company: The Mill

Reed – Commute

The whole “you don’t hate Monday; you hate your job” line has been used a fair bit by recruitment companies, but then there is a lot of truth to it. This whole ad is pretty familiar, actually, but it’s just done really well. The script is tight, the casting and performances are great and the gags are genuinely funny. Not a Grand Prix winner, but a solid piece of work.

 

Brand: Thinkbox
Title: The Broadcast
Production Company: Blink Productions
Director: The Bobbsey Twins From Homicide
Production Company Producer: Ewen Brown
Director of Photography: Alex Barber
Ad Agency: Red Brick Road
Creative Directors: Matt Davis, Richard Megson
Creative: Dean Webb
Agency Producer: Charles Crisp
Editing Company: Final Cut
Editor: Ed Cheesman
Music Company: Leland Music
Sound Company: 750mph
Sound Designer: Sam Ashwell
Post Production Company: Big Buoy

Thinkbox – The Broadcast

This is a really nicely made mini-blockbuster. The Bobbsey Twins From Homicide have absolutely nailed the alien invasion movie aesthetic, down to the last newspaper cutting on the conspiracy theorist’s wall. It drives home the dominance of TV advertising effectively and even throws in a bonus lesson – if your product doesn’t deliver on its promise, all your marketing is wasted.

 

Brand: Thomson
Title: Moments
Production Company: Outsider
Director: Scott Lyon
Production Company Producer: Zeno Campbell-Salmon
Director of Photography: Will Dex
Ad Agency: RKCR/Y&R
Creative Director: Mark Roalfe
Creatives: Nicola Wood, Andy Forrest
Agency Producers: Lara Parker, Fiona Renfrew, Kate Manning, Kevin May
Editing Company: Work
Editor: Julia Knight
Music Company: Native
Sound Company: Mark Hellaby
Sound Designer: 750mph
Post Production Company: Electric Theatre Collective

Thomson – Moments

January is like a mini Christmas or Super Bowl for the travel industry. Every year the package holiday floggers and the comparison sites take to the ad breaks with promises of a momentary escape from our miserable lives of wage slavery in this grey, damp little country. This year the most effective offering comes from Thomson in the form of this poetic piece of filmmaking about the memories your create on holiday. With some clever camera trickery backing up a clear idea, Thomson have won the battle of the January travel ads.

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