Skills honed in the honourable tradition of making music videos for mates.
Myles McAuliffe and Gustav Newby (AKA Broken Antenna) grew up in Camberwell, loving films and hip-hop, with big dreams of working in Blockbuster Video. Eventually these interests led them to start working on feature films, such as Skyfall and Made in Dagenham, doing lock offs with the locations department. Undeterred by on-set boredom they went to Bath Spa university together to study film.
For their final project at university they made a documentary called Lo-Down In London, about the London chapter of a New York gang called the Lo-Lifes who only wear Ralph Lauren. After graduation they moved home to London and tried to ship their film around to see where it could take them, traipsing around Soho and Shoreditch with a wad of CVs trying to get jobs in film. They managed to get a meeting at Mother London where Charlie Inman & Anthony Austin took them under their wing, and started to get them in to work on pitch documentaries, edit mood films and shoot event films.
Soon they started treating on music videos. The first one they won, the artist never showed up for the shoot, so they had a studio and cameras ready with nothing to film (sound familiar?). They phoned around their friends that rapped to see if any of them wanted to do a video and ended up making Cruger - V.I.G. That was the start of a new era for them, making music videos for their friends and it’s allowed them to build quite a reel.
One of their videos was featured on brown cardigan (Japadollar – So Fine), they’ve been nominated for two UKMVAs (Newham Generals – Scars and Dead Players - Drenching), a Berlin MVA (Dark Sky - Silent Fall), and recently got a video on Channel 4’s Random Acts that’s even been written up in OK Magazine (Swet Shop Boys - Zayn Malik). They’ve made a few commercials along the way, too.
They’re on a strong trajectory, so it’ll be interesting to see what they achieve once they get the budgets they need to realise their ideas.
Watch some of their work here: