You have waited patiently and here it is, Beak Street Bugle: Edition Two.
Please stop what you're doing immediately and check out the second edition of our bi-monthly online advertising magazine for the discerning lady & gentleman. Why? Because it includes the following day-enhancing gems:
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The second in our series of profiles: the Product of a one armed trumpet player
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Lyndy Stout's 5
Ex Shots supremo Lyndy hand selects the 5 best pieces of recent work, just for you.
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"...what I've always looked for in a producer is a creative partner. Someone who can compensate for my lack of organizational ability, but also give me the confidence and guidance to choose a director that will stretch me, and create an atmosphere in which we're both prepared to take risks."
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"Producing absolutely anything is all about focus on the target, not listening to the white noise, concentrating on what could go wrong (and often what is actually going wrong) while amplifying and building on what is right."
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"...if the key components of great advertising are understanding (of the client's objectives and market) and creativity (the idea and its execution), are legal contracts and frameworks important? Aren't they in fact the antithesis of creativity, something that simply gets in the way of making great work?
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